It's easy to forget how passionate we are about bikes and the work we put into getting some cool shots. A simple mindless comment on a web forum from some armchair looser can leave a bad taste in our mouths especially after hours shooting the bikes and riding. We shot the Ariel recently with Jacob Gibbins and it was a dry, dusty day over a Woburn Sands. Some really cool riding and some epic shots. In Jacobs own words, heres how it all comes together. "You tend only to see a tiny % of photos from a shoot. Maybe a few on the web, 1 or 2 in the final product. In this video you see every single photo from an entire days shoot for Saracen Bikes... So take a look to get an idea of what really goes on. JacobGibbins.co.uk"