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  • Williams on top in the fort

    Jordan Williams wins the fort William World Cup and Matt Walker gets back onto the podium

    read report
  • GO FULL ENDURO

    NEW ARIEL 60 X FRAMESETS IN STOCK

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  • Double Downcountry

    New Ariel 30 X framesets now in stock

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  • Sample sale now on!

    grab a great deal on our latest bikes in the big sample sale

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  • Upgrade your ride

    Check out our gear store and customise your saracen

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  • Dirt Jump bikes in stock!

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Shovel not included

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Like an Ariel but smaller

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Choose your wheelsize

Change your mind faster than the bike industry about which wheelsize is best? We thought of that already. Whichever Ariel 30 or 60 you choose, we’ve included additional push links that you can swap out and see if the grass really is greener. All you’ll need is the right size rear wheel.

Our stories

  • Williams wins Fort William World Cup

    Williams wins Fort William World Cup

    Jordan Williams piloted his Saracen Myst to an historic win at the Fort William World Cup and Matt Walker stepped on to the elite men’s podium as the Madison Saracen Factory Racing Team enjoyed a successful weekend of racing in the Scottish Highlands.

  • Report: British Downhill Series Round 2

    Report: British Downhill Series Round 2

    Jordan Williams stormed Fort William as the Madison Saracen Factory Race Team collected three podium places at the latest round of the British downhill series.

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